Express News Application Privacy Policy

This privacy policy, along with the OneLouder Privacy Policy (available at, governs our data practices in connection with your use of the Express News software application (the "Application") on your mobile device. Express News is created by OneLouder Apps Inc., a subsidiary of Pinsight Media +, Inc. (“OneLouder”, “we”, “us” or “our”).

What Information Does the Application Collect and How Is It Used?

OneLouder collects personal information about you in various ways. We also get information from other sources that we may combine with information we collect about you. Personal information includes things such as your email address and contact information; it does not include information that is not used to identify you, including aggregate or anonymous information.

User-Provided Information – We collect information that you provide when you download and use the Application. In addition to any login information which may be required for the functionality of the Application (we will not have access to your password), other information you may provide includes demographic information such as your gender; age; marital status and your interests (e.g., shopping, entertainment, travel, food, fashion, technology, etc.). We may also use the contact information you provide when you download the Application in order to provide you with important information, required notices and marketing promotions from time to time.

Automatically Collected Information – In addition, the Application may collect certain information automatically, such as: mobile device identifiers, such as the resettable advertising identifier assigned to your device; the type of mobile device you use, the location of your device, the IP address of your mobile device, your mobile operating system, Wi-Fi mac address, the type of mobile Internet browsers you use and information about the way you use the Application. We may link information we automatically collect with other information, such as information you give us. See "Automatic Data Collection and Advertising" for examples of how we use your information.

Does the Application Collect Real Time Location Information of my Device? Do I Have Choices About Its Collection?

Yes. The Application may collect information about the location of your device. We may collect location information using network triangulation, Wi-Fi IP address and GPS to determine your general device location. The Application uses this information to provide pertinent localized advertising to you within the application.

Yes, as the Application user, you may choose whether the Application may collect your location data. You may discontinue allowing the Application to access your location data at any time by:

  • deactivating Location data collection in the Settings controls on your device.

Do Third Parties See and/or Have Access to Information Obtained by the Application?

Yes, in certain circumstance third parties may have access to information collected through the Application. We may share your information with third parties generally in the ways that are described in this privacy policy. We may disclose both User-Provided Information and Automatically Collected Information:

  • as required by law, such as to comply with a subpoena, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy policy; and
  • with respect to Automatically Collected Information only, to third party advertising networks as described below under the Section entitled “Automatic Data Collection and Advertising.”

Automatic Data Collection and Advertising

We may use tools or third-party analytical software to collect and use certain non-personal information that does not identify you. The types of non-personal information we may collect and use include, but are not limited to the automatically collected information described above.

We reserve the right to use and disclose this information for purposes of advertisement by us or our partners. We take commercially reasonable steps to ensure that we do not pass any personally identifiable information to ad networks or advertisers.

We may work with analytics companies to help us understand how the Application is being used, such as the frequency and duration of usage. We also may work with advertisers and third-party advertising companies that collect information about how you interact with advertising and content provided in the Application, which helps us keep the cost of the Application FREE. Advertisers and advertising companies networks use some of the information collected by the Application, including the advertising identifier assigned to your mobile device, to serve advertisements that are targeted to your interests in the Application. These third parties may also obtain anonymous information about other applications you've downloaded to your mobile device, the mobile websites and applications you visit, and your location in order to help analyze user behavior and serve targeted advertising on the Application and on other applications and websites. To learn how to opt out of the use of information collected from this Application for targeted advertising purposes, please see the “What Choices Do I Have with Respect to Data Collected Through this Application?” section of this policy. If you have allowed us to collect information about your location, we may share it with our ad network partners in order to tailor the ads we display. The paid "Pro" versions of this app do not contain advertising and will not use your data in this way. The advertising SDK (software development kit) will still collect the information but will not use it to serve you targeted advertisements. If you have questions or concerns about this, please contact

If you'd like to opt-out from third party use of this type of information to help serve targeted advertising, please visit the section entitled " What Choices Do I Have with Respect to Data Collected Through this Application?" below.

*Sprint Mobile Advertising Program – We work with the Mobile Advertising Programs powered by Sprint, Boost and Virgin Mobile USA.. If you are a Sprint subscriber,Boost subscriber, or Virgin Mobile USA subscriber and have opted in to your carrier’s Mobile Advertising Program, your network data may be used to serve ads targeted to your interests as described and governed by your carrier’s privacy policy (available at,, and, respectively).

What Choices Do I Have with Respect to Data Collected Through this Application?

You have several options with respect to the data collected and used by the Application:

Stop all information collection by uninstalling the Application – You can stop all collection of information by the Application easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or uninstall the Application through your device’s associated app store (e.g., Google Play).

Location Data controls - You may at any time opt out from sharing your location data with us by:

  • deactivating Location data collection in the Settings controls on your device.

Managing Your Information – In the event you have uninstalled the Application and you want us to also stop using your User-Provided Information, please send a written request to and we will respond to your request in a reasonable period of time. We retain User-Provided Information as described in our Data Retention Policy below.

To opt out of the use of information collected by our advertising partners across different applications to serve ads that are targeted to your interests, please consult the settings available on your device (“Opt out of interest-based ads” on your Android device or “Limit Ad Tracking” on your iPhone or iPad). To learn more about interest-based advertising based on web browsing activity and to opt out of advertising based on your web browsing activities by companies that participate in the Digital Advertising Alliance, please visit

Business Transfers
Personal information about you may be disclosed as part of any merger, acquisition, or sale of company assets. In the unlikely event of an insolvency, bankruptcy or receivership, personal information may also be transferred as a business asset.

We do not use the Application to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without the parent or guardian’s consent, the parent or guardian should contact us at We will delete such information from our files within a reasonable time.

We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Data Retention Policy
We will retain User-Provided Information for as long as you use the Application and for a reasonable time thereafter. We will retain Automatically Collected Information for up to 12 months and thereafter may store it in aggregate. If you'd like us to delete User-Provided Information that you have provided via the Application, please contact us at and we will respond in a reasonable time. Please note that some or all of the User-Provided Information may be required in order for the Application to function properly.

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new updates to this page and as otherwise required by law. The privacy policy for the Application is always accessible from the ”Menu/About” section in the application settings. You are advised to consult this Privacy Policy regularly for any changes.

Your Consent
By using the Services, you are consenting to our processing of User-Provided and Automatically Collected Information as set forth in this Privacy Policy now and as amended by us. "Processing" includes using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the United States, your information will be transferred to the United States and processed and stored there under U.S. privacy standards. By using the Application and providing information to us, you consent to such transfer to, and processing in, the United States.

Your California Privacy Rights
OneLouder may share personal information between its affiliates and marketing agents for marketing purposes. We do not share your personal information with unaffiliated third parties for their own independent marketing purposes without your consent. California residents may request the categories of personal information OneLouder shared with its affiliates during the previous calendar year, if any. To make your request, send an email to We will respond to these requests within 30 days. Requests that come to us by other means may result in a delayed response.

CONTACT US – If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us at